Friday, January 19, 2024

Instagram Introducing New Nighttime Nudges Feature For Teens

Instagram Introducing New Nighttime Nudges Feature For Teens

Instagram Introducing New Nighttime Nudges Feature For Teens

Instagram will force teens to close the app at night to discourage them using late at night.

Teenage girl using a smartphone in what appears to be her bedroom at night. Meta said the new nighttime nudge feature will remind teens that it's late when using the app after 10 p.m. Instagram encourages teenagers to turn off the app at night, known as Nighttime Nudges.

Parent company Meta announced in an update yesterday (January 18) that nighttime nudges will show up when teens spend more than 10 minutes on Instagram late at night, "in places like Reels or direct messages."

While the meta update didn't specify a time, the company told TechCrunch in an email that the nudges will be shown automatically after 10pm and can't be turned off, meaning teens using the app won't be able to opt out of the feature.

Meta wrote in his update, "Sleep is important, particularly for young people, [Nighttime nudges] will remind teens that it’s late, and encourage them to close the app."

Instagram has been criticized for preventing some of the perceived harm the platform can cause to younger users, such as interactions with strangers raising safety concerns, as well as the time-consuming nature of the app.

Read More: Instagram Is Working On Add A Reason To Your Follow Request

Last week, Meta introduced a set of new policies on Instagram and Facebook aimed at protecting teenage users. They come in the shadow of a massive lawsuit against Meta, TikTok and YouTube regarding the protection of teens on their platforms.

However, meta whistleblower Arturo Bezar says there's still no way for a teenager to flag an unwanted advance on Instagram or Facebook.

Bezer said, "These changes rely on the ‘grade your own homework’ definitions of harm, which does not address 99pc of the harmful content they recommend to teens."

Bezer Also added, "The harm that teens experience online will not be reduced until social media companies commit to publicly disclosing and setting goals to reduce the number of times teens experience harm on their products."

This is not the first time the platform has run into trouble with its critics. In 2021, more than 250 international academics signed an open letter to Meta CEO Mark Zuckerberg expressing concern that the company's internal research into potential harm to teenagers caused by its platforms was poorly designed and confidential.

They argued that Instagram's internal research "meet the high scientific standards required" and called on the company to undertake independent oversight. "Sound science must come before firm conclusions are drawn or new tools are launched," it went on.

Soon, Instagram introduced new tools and features including updated privacy rules and tools for parents and a Take a Break feature. Instagram chief Adam Mosseri said at the time, “It’s important to me that people feel good about the time they spend on Instagram."


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